PEMBERDAYAAN MASYARAKAT MELALUI WORKSHOP PEMBUATAN KONTEN DAKWAH KREATIF BAGI PENGURUS MUSHOLLA DI WILAYAH RANTING MUHAMMADIYAH BENER SELATAN

Abstract

The development of digital technology requires Islamic preaching to transform to meet the communication patterns of modern society. Da'wah is no longer limited to the pulpit, but also needs to be present in the digital space in the form of creative content that can reach the younger generation. The Muhammadiyah Bener Selatan Branch has several prayer rooms (musholla) with active administrators, but most still have limitations in digital literacy and da'wah content creation. Through the Community Service (PkM) program in the form of training workshops on creating creative da'wah content (short videos and digital posters), this activity aims to improve the digital literacy and skills of prayer room administrators. The method used is participatory training with a hands-on approach, group discussions, and intensive mentoring. Based on the results of the Pre-Test and Post-Test, there was an increase in participants' knowledge about the use of social media for da'wah, from 82% of participants who very understand and understand, increasing by 18% to 100%. The ability of participants to create digital da'wah content and publish it through several social media platforms also increased, from 42% of participants who were very capable and capable, up 34% to 76% of participants who were very capable and capable of creating digital da'wah content.